KATY DOWLING
camden (31).jpg

Camden

Invites sent out to friends and family were the launch point (above).  Takeaways from the premiere include a tri-fold brochure with credits and acknowledgements. The brochure unfolds into a small poster featuring Evan's photography (below).

Invites sent out to friends and family were the launch point (above).

Takeaways from the premiere include a tri-fold brochure with credits and acknowledgements. The brochure unfolds into a small poster featuring Evan's photography (below).

A short, atmospheric film about the producer's birthplace, Camden Maine.  Shot as a triptych with extended wide shots of the New England landscape, the film premiered as an installation with three simultaneous projections.  Such an experience deserves thorough branding, so the producer tasked me with creating the typographic feel of the film as well as the printed collateral that would be used to advertise the premiere and handed out at festivals.

Using assets provided by the film's photographer, taken on location with 35mm cinestill film, I created a cohesive visual style that reflected the nostalgia of the film while also avoiding the spoiling of the breathtaking shots; a slight haziness. 

Film photography by Evan Montgomery.

Playing off the motif of three, all collateral features a series of three of Evan's film photographs augmented by the concept.

 
 

Social media is employed to generate hype and connect with fans.  The same blurred film images are posted in the grid as the cover photo - each square is a very brief clip of shots of the film, also blurred.